AI Insights · Timothy · July 2022
Top 5 Fashion Games on iOS in the UK - Q2 2022
Discover the performance trends of the top 5 fashion games on iOS in the United Kingdom for Q2 2022, including insights on downloads, revenue, and active users.
In the second quarter of 2022, the top 5 fashion games on iOS in the United Kingdom showcased varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at how each app fared during this period based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. experienced a steady decline in weekly revenue, starting from approximately $114K at the end of March and dropping to around $60K by the end of June. Weekly downloads also showed a downward trend, decreasing from 13.4K to 4.5K over the quarter. Active users saw a slight decline, starting at 156K at the end of March and ending at 113K by the end of June.
Crowdstar LLC's Covet Fashion: Dress Up Game saw fluctuations in weekly revenue, peaking at approximately $36.8K in mid-May before stabilizing around $15.1K by the end of June. Weekly downloads remained relatively stable, hovering around 700 to 1.2K. Active users showed minor variations, maintaining an average of about 13K to 15K throughout the quarter.
RuPaul's Drag Race Superstar by Eastside Games had a more dynamic revenue trend, with weekly revenue peaking at approximately $11K in late April and then stabilizing around $9K towards the end of June. Weekly downloads fluctuated between 685 and 2.2K, while active users varied from 11K to 16K, showing some consistency in user engagement.
MovieStarPlanet from MovieStarPlanet saw a moderate revenue trend, with weekly revenue peaking at approximately $10.7K in early April and gradually decreasing to around $4K by the end of June. Weekly downloads showed slight fluctuations, ranging from 1.2K to 2.3K. Active users remained relatively stable, averaging around 9K to 10K throughout the quarter.
Pocket Styler: Fashion Stars by Nordcurrent UAB experienced a consistent decline in weekly revenue, starting at approximately $6.7K in early April and dropping to around $3K by the end of June. Weekly downloads also showed a downward trend, from 6.4K in early April to 2.5K by the end of June. Active users saw a slight decline from 16K to 9.8K over the quarter.
For more detailed insights and further analysis, you can explore the data on Sensor Tower.
